In recent years, consumers have become increasingly interested not just in price and quality but in where and how food is produced.
However, these changes to consumer attitudes have highlighted a considerable gap between intention and actual purchasing behaviour, particularly where ethical and environmental issues are concerned.Consumers and food: Understanding and shaping consumer behaviour
reviews what we know about changing food purchasing behaviours so that farmers, food manufacturers, retailers and policymakers can better meet and influence customer needs and expectations. The book reviews existing models of customer behaviour such as dual process and neuroscience approaches.
The book also considers contemporary issues such as the growing use of mobile apps to buy food, regional and cultural influences on consumer purchasing behaviour, as well as how consumers assess attributes such as food origins and sustainability.
With its unique approach, the book provides an extensive insight into consumer behaviours and attitudes, enabling the key stakeholders in the agri-food supply chain to better understand consumers and help them make healthier and more sustainable purchasing decisions.
- Provides a comprehensive overview of the contemporary issues which have influenced consumer behaviour, such as the impact of the COVID-19 pandemic, online marketing and purchasing, as well as the use of loyalty schemes
- Addresses the need to understand consumer attitudes to new technologies and sustainability issues in agricultural production, welfare issues in livestock production and fair trade products
- Considers the regional, cultural and generational factors which can influence consumer purchasing behaviour, including geographic location, gender and age
Table of contents
Part 1 Understanding consumer attitudes
1.Assessing dual process/duality models in understanding consumer behaviour: Yasemin Boztug, University of Gӧttingen, Germany;
2.Assessing neuroscience approaches to understanding consumer behaviour: Gordon Foxall, Cardiff University, UK;
Part 2 Contemporary issues in understanding consumer behaviour
3.The use of loyalty card and other ‘big data’ sources to understand and influence consumer food purchasing behaviour: Andrew Fearne, University of East Anglia, UK;
4.Understanding consumer attitudes to nutrition and health claims in food: Joe Bogue, University College Cork, Ireland;
5.Trends in consumer preference for locally-sourced food products: Matthew Gorton, Newcastle University, UK;
Part 3 Regional and cultural patterns in consumer food purchase behaviour
6.Changing patterns of food purchasing behaviour in sub-Saharan Africa: John Kuada, Aalborg University, Denmark;
7.Changing patterns of food purchasing behaviour in Latin America: Ana Carolina Feldenheimer da Silva, State University of Rio de Janeiro, Brazil;
8.The effects of age differences on food purchasing behaviour: Irene Kamenidou, International Hellenic University, Greece;
Part 4 Product attributes
9.Behavioral changes towards sustainable food consumption: Getachew Abate Kassa, Technical University of Munich, Denmark;
10.Understanding consumer perceptions of food safety/quality in making decisions to purchase food products: Anne Wilcock, University of Guelph, Canada;
11.Understanding consumer preferences for information about the origins and traceability of food products: Wendy Umberger, University of Adelaide, Australia;
12.Understanding consumer attitudes towards organic agricultural produce: Tatiana Anisimova, Linnaeus University, Sweden;
13.Consumer attitudes toward the use of mobile apps for food consumption decisions: Ben Lowe, University of Kent, UK;
14.Understanding consumer attitudes to sustainability issues in agricultural and food production: Caroline Saunders, Lincoln University, New Zealand;